Advertising your company is like playing poker. You have to risk your advertising allocation that your current promotion tactic is the permissible one, being used at the right time, in the right place.
Just like poker, there are other players at the table that have the same aspiration and intentions as you. However, they have may have separate promotion tactics and angles that they intend to use to reap the benefits that this dance on the advertising wild side can afford them.
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The buyer pot is huge but due to the game rules, you must defeat others in order to derive it.
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You look around the table and notice that most of the players at your table are the big bank type. As indicated by the fact that they have many more chips than you do and a miss step on their part would have no where near the ensue on them as it would on you. Your personal stash of marketing allocation chips seems tiny in comparison with the players you must compete with. Identify the game?
And to your total disgust, you find that every time you look up, some one at your table is raising the anti. You have three choices. -Meet the price they are willing to risk to stay in the game -Fold and let the others have the customers -Are be innovative and pull the cards out of your sleeve and present your Royal Flush.
While some would point out that only 2 of those are honorable. In business, you cannot afford to hand over company to the other guy simply because he/she has more chips than you and is willing to buy the pot. That is a coarse technique used by larger businesses to take the lions share of business. They know that their products may not be the superior one, but they are willing to out last the smaller company by bluffing their way to the top and throwing money at the problem.
In order to compete in the game of advertising, you must first realize that it is in effect a game. Games have rules that have been set in place to allow for competition. Competition is fun to have if you are playing a game of hungry hungry hippos. But when it comes to the advertising game that you rely on to put food on your table or to put your kid straight through college, insurmountable competition can be a real pain in the rear.
The way to win the advertising poker game is to be prepared to break the rules. Its not called cheating in the game of advertising and marketing. It is called game change. Who says you have to do what every person else does? making what you have work for you is the key to victorious marketing and advertising.
Staying ahead of the advertising poker game by seeing for places to advertise before they become too beloved and the anti to get in gets too high, is smart to say the least. If you cant initially afford to play at the big table, look for small tables to build your funds before taking on those with deep pockets.
Sites like TypoBounty dot com allow for smaller antis but large buyer pots to win.
The suspect that your advertising campaigns have generated mediocre results can totally be because you are applying your efforts at the wrong table.
Using techniques to out maneuver big company allows you to decide what banners and tactics work for you, before you commit larger portions of your allocation to the higher priced marketing venues.
Remember, turn the rules and you can turn the results of your advertising.
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