Not enough citizen To Sell To? How To market To Have Eager Prospects Begging For Next-Day Appointment

Dan Kennedy, one of the top marketing experts frequently says that "one" is the worst estimate any firm can have - one client, one source of revenue, one product, one lead source - you get the point. If you have only one way of getting leads, what happens if it dries up?

Let me tell you a story...

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Tony, a friend of mine, has always been a hard working guy. He was in the maritime Corps, recon division, not afraid of much. When he got out he didn't want to work for anyone else, had too much drive, so he went to firm school. One day after class he asked the professor what businesses he owned. The professor said he never owned a business. Confused, frustrated and annoyed Tony left. That was the last time Tony was ever seen there.

Not enough citizen To Sell To? How To market To Have Eager Prospects Begging For Next-Day Appointment

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Tony is also a strong minded man so he decided he would learn firm the way he learned to fight - in the trenches. He started up a yacht maintenance firm and worked his tail off. Toiling day and night he finally landed a big inventory subcontracting for a bigger yacht maintenance company. Life was great. Big checks, steady year-round work, wife, kids, house, mortgage, car payments.

Then one day it happened... The bomb hit...

He showed up Monday morning to pick up his list of yachts to clean as he did many times before. This time he was told he was no longer needed. 90% of his income gone in the blink of an eye. It's a hard pill to swallow, especially when you are a hard working man with a wife and kids seeing up to you and depending on you.

I won't bore you with all the details of what happened next but the short version went something like this.... Hurt (crushed is a good word), confused, bills, anger, determination, prayer, supportive wife, strong work ethic, part learned, focused. Stayed in same business, printed flyers, hand delivered them, got a join clients, in case,granted un-paralleled value, knew his competitors were lazier, delivered classic service, treated his customers like gold (wow is that missing in businesses today!), got more customers, raised rates, hired workers, increased customer value by adding more services, continued to diversify, started brokering deals buying and selling yachts, bought a bigger house to sustain his bigger family.

You may be saying, "great story Chris, but how does that reveal to me?"

If you don't have multiple streams of generating leads, then you may want to start. Here's the problem I see, too many businesses don't have enough leads and so they start to look for ways to advertise or get their name out. all sounds so darn good that they try to do too much without much plan into anything. Nothing gets done.

Here's the Big lesson: produce focus. Draw up a marketing plan and focus on one source of leads at a time. (if you have an plenty of funds then outsource to get more done at one time).

Think about this, if you add one source of traffic every two months, then in the next year you will have 6 dissimilar sources of leads working for you, or 12 sources in 2 years. What do you think your firm would look like if you did this? If you focused your thoughts and efforts and got one source going every two months, do you think you would have more success or would you be worrying about where your next lead was arrival from?

Tony got focused and kicked some butt. Now it's your turn to kick some butt! Hope you enjoyed this.

Blessings

Not enough citizen To Sell To? How To market To Have Eager Prospects Begging For Next-Day Appointment

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